White Paper Examples (+ The Most Successful White Paper Example)īig companies often use white papers to inform and educate their customers or huge brand customers about their platform and products. To help you understand more about writing a white paper, let’s look at some examples. So, it’s in YOUR best interest to know what a white paper is and learn how to write a white paper! It can even be more profitable than ghostwriting. In fact, some freelance writers are making $300k a year writing white papers. White paper rates vary from as little as $2,500 to upwards of $10,000 for a 5-18 page white paper. This translates into more money as a freelance writer. As a writer, you can help them achieve that, making you a highly valuable resource on their team. The trick for a freelance writer is to present this research-based report into a magazine-style package that we call a white paper.Īnd when businesses have optimized white papers, they show and establish their authority in their industry. This makes them highly credible, and highly optimized for conversions. They are usually offered as a lead magnet – a free incentive – and marketed on their company site on landing pages.Īn important distinction between white papers and other lead magnet guides is that a white paper is data driven and is researched-based. What this means is that it helps businesses with improving their conversion rates, closing rates and qualification rates. The purpose of a white paper is also different than a blog post –Ī white paper is a lead generation tactic to help businesses gain leads.
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